Camping Zoo
Camping Zoo is a niche e-commerce brand that curates eco-friendly outdoor clothing, functional pet accessories, and durable kitchen utensils. Their old website was outdated, slow, and not optimized for mobile, resulting in high bounce rates and poor conversions.
🔮 Design Lead
📅 1 week
💻 Figma
🎯 Objective
Camping Zoo needed a mobile-optimized, visually cohesive e-commerce redesign across three categories: sportswear, pet accessories, and kitchen tools.
📊 Metrics Before Redesign
| Metric | Old Site |
|---|---|
| Bounce Rate | 72% |
| Mobile Conversion Rate | 0.9% |
| Avg. Session Duration | 1m 12s |
| Page Load Time (Mobile) | 5.4s |
| Cart Abandonment Rate | 81% |
✏️ Wireframes
🎨 UI Design System
🛒 Final Design Highlights
Sticky carts, clean categories, and fast checkout were the main UX wins.
📈 Results After Redesign
| Metric | After Redesign | Change |
|---|---|---|
| Bounce Rate | 48% | ↓ 24% |
| Mobile Conversion Rate | 2.6% | ↑ 188% |
| Avg. Session Duration | 2m 35s | ↑ 115% |
| Page Load Time | 2.3s | ↓ 57% |
| Cart Abandonment | 52% | ↓ 29% |
✅ Key Takeaways
- Simplifying the IA boosted discoverability
- Streamlined checkout improved conversions
- Contextual visuals and tone built brand trust
📌 Next Steps
- A/B test PDP videos
- Implement loyalty program
- Run full accessibility audit