iLink

iLink is a powerful web app that simplifies the process of managing links for businesses and individuals alike. With iLink, you can easily create, shorten, personalize, and track links of all types. Whether you need to share a link on social media, track the success of a marketing campaign, or create custom links for your brand, iLink has you covered. With its intuitive interface and robust features, iLink is the perfect tool for anyone looking to streamline their link management process and take their online presence to the next level.

🔮 Design Lead

📅 5 months

💻 Figma

🎯 Objectives

Design an intuitive interface for users to manage their links with minimal friction.
Enable advanced functionality without overwhelming the user.
Ensure responsiveness and accessibility across all devices.

👤 Target Users

Marketers needing campaign-level tracking.
Content creators managing multiple links across platforms.
Businesses requiring branded links and real-time analytics.

🧩 Key Features

📎 Link creation with options to shorten, personalize, and brand.
📊 Analytics dashboard with click-through rate, geographic data, and device usage.
🔧 QR code generation, link expiry settings, and retargeting pixels.
🎨 Custom domains and link aliases.

🧪 UX Process

Research & Competitive Analysis

Studied popular link management tools like Bitly, TinyURL, and Rebrandly. Identified common pain points:

Overcomplicated dashboards
Lack of customization
Poor mobile UX

User Flows & Wireframing

Focused on minimizing the steps required to create and manage a link. Created low-fidelity wireframes:

Wireframe 1 – Link Creation

Wireframe 2 – Analytics Dashboard

Wireframe 3 – Link Library

Wireframe 4 – Link Library

Wireframe 5 – Link Library

✅ Results

Reduced link creation time by 67% (from 30s to ~10s on average).
Usability testing revealed a 92% task success rate across core flows.
Increased user retention after onboarding by 25% within 30 days.
Reduced bounce rate on the analytics dashboard by 38% post-redesign.
8 out of 10 users said they felt “more confident” managing links compared to tools they previously used.
Link click-through rate improved by 18% with better branding and customization.

🔮 Next Steps

Integrate team collaboration features with permission levels.
Introduce AI-powered smart link suggestions based on performance history.
Launch browser extension and mobile companion app for faster link shortening.

💬 Final Thoughts

iLink combines the utility of robust link management with a user-first design philosophy. It proves that powerful tools don’t need to be complicated—they just need to be thoughtful.