Maria Renata Leto
Maria Renata Leto offers curated luxury home décor and furnishings, alongside premium interior design services. Our goal was to craft a high-conversion, brand-aligned digital experience that blends editorial storytelling with commerce and service booking functionality.
🔮 Design Lead
📅 3 years
💻 Figma
Business & Design Objectives
- Drive product sales through an elegant, intuitive shopping flow
- Promote bespoke interior design services with lead gen
- Differentiate through visual storytelling and emotional design
- Ensure mobile-first performance and user delight
🖼️ Visual Showcase
Outcomes & Metrics
| Metric | Result | Notes |
|---|---|---|
| Session Duration | 3:20 min | +78% increase from benchmark |
| Mobile Conversion | 2.9% | Mobile-first responsive layout |
| Service Inquiry Rate | 8.2% | Custom interior design form |
| Repeat Visitors | +35% | Content strategy via Journal |
Future Enhancements
- User Reviews: Incorporate customer reviews on product pages.
- Live Chat Support: Implement real-time assistance for user inquiries.
- Personalized Recommendations: Utilize browsing history to suggest products.
Conclusion
This project elevated a digital boutique into a full-fledged lifestyle platform, blending UX clarity with brand soul. It reinforced my belief in emotionally resonant design as a strategic lever in luxury e-commerce.