OFP Funding

OFP Funding empowers traders worldwide by providing instant funding opportunities with no traditional evaluation challenges. Their proprietary trading model rewards consistency and profitability, enabling retail traders to trade capital instantly under clear and transparent terms.

🧠 My Role

• UX research and user flow mapping
• Wireframing and prototyping (Figma)
• UI design for web and trading dashboard
• Design system creation and accessibility integration

🎯 Project Goals

• Complete redesign of the website focused on trust and conversions
• Creation of a trader platform with an intuitive dashboard
• Modern, responsive design optimized for mobile
• User experience focused on speed, transparency, and credibility

🔍 Implemented Solutions

• Dynamic comparison tables for funding plans
• Simplified multi-step onboarding
• Graph-based performance tracking
• Mobile-first design with smooth interactions

🖼️ High Fidelity prototype

📊 Key Results

💡 What I Learned

• Designing for urgency: Instant funding requires clear, fast user paths with zero confusion or friction
• Trust signals are critical: Social proof, security indicators, and transparent policy UX drastically affect conversions
• Gamification works: Trader engagement increases when dashboards visualize progress, goals, and achievements
• Clarity over complexity: In trading platforms, minimal UI with focused call-to-actions performs better than feature-heavy dashboards